Hello! I’m a user research leader & advisor who helps

Build better products and teams, via the power of user research & behavioral psychology

...and I’ve come to believe:

The better we understand others – from our customers to our colleagues – the better we can serve them, and the more we can collectively grow.

Yet, too often, we either skip building these critical foundations, or approach them to shallowly to make a difference, leading to startup failures and rampant burnout. 

Want to learn more? Read on, or reach out:

I help companies build strong foundations from the start.

What

  • ...when it’s critical to:

    (1) Understand one’s customers or team well, and

    (2) Build strong foundations for what you offer them and the teams who make it possible: products, processes, people

    These key moments range from early days, to exciting maturity - from defining one’s initial offering, to the path to product-market fit, to navigating growth and key decisions along the way.

Why

  • ...to help you stay pointed in the right direction, and focused on the efforts that yield the most impact.

    User research and behavioral psychology are powerful yet often underutilized tools for building enduring, differentiating foundations across your products, processes, and people.

How

  • ...and often include a mix of the following:

    • Advising:  1:1 or team-wide (XS to S)

    • Facilitation:  Short workshops or full courses, in-person or remote (S to M)

    • Partnership: Training & direct help on projects (M to L)

Build stronger foundations for your company’s:

Product

  • If you’re asking yourself…

    • Who are our customers? What do they most want or need?

    • What’s our vision for how to serve them?

    • What should we build for them first?

    • How should we build it?

    • Did we build it well?

    ...we can collaborate on the following:

    • Target customer definition

    • Build your customer "north star" (e.g., user problem statement, user needs framework(s), personas, journey maps, behavior profile)

    • Discovery research (e.g., user interviews, observation, diary studies)

    • Evaluative research (e.g., concept tests, usability, surveys)

    • Synthesis (of the above, or your existing user research data)

    • User-centered product & marketing opportunity brainstorming

    • Team or business strategic planning (combining user needs with business needs)

Process

  • If you’re asking yourself…

    • Who are our customers? What do they most want or need?

    • What’s our vision for how to serve them?

    • What should we build for them first?

    • How should we build it?

    • Did we build it well?

    ...we can collaborate on the following:

    • Target customer definition

    • Build your customer "north star" (e.g., user problem statement, user needs framework(s), personas, journey maps, behavior profile)

    • Discovery research (e.g., user interviews, observation, diary studies)

    • Evaluative research (e.g., concept tests, usability, surveys)

    • Synthesis (of the above, or your existing user research data)

    • User-centered product & marketing opportunity brainstorming

    • Team or business strategic planning (combining user needs with business needs)

People

  • If you’re asking yourself…

    • What is our team vision and/or mission?

    • What else defines, and matters most to, our team or function?

    • What should our organization look like now vs. at upcoming stages? What functions and skills are part of that?

    • How do I attract and close the best candidates for my team?

    • How do I enable the most impact and growth for each team member?

    • How do I effectively support team members, during good times and challenging ones?

    ...we can collaborate on the following:

    • Team mission, values, culture definition and implementation

    • Career conversations and development

    • Organizational design, development, hiring

    • Performance management

    • Change management

Who I partner with

  • Startups: Most often early- and growth-stage startups - i.e., pre-seed through IPO.

    I've also served many "startups" within more established institutions - teams or organizations seeking to build something quite new.

    Investors & Institutions: Emerging and established - e.g., First Round Capital, Character Capital, Harvard Business School.

  • Mindset: These teams and leaders seek to serve others, are curious and hungry to grow, and want to think differently as they navigate key inflection points.

    Milestones: We collaborate best when teams are driven to change.

    As previously shared, sample moments range from early days, to exciting maturity - from defining (or redefining!) one’s offerings, to the path to product-market fit, to troubleshooting challenges, to re-envisioning one's organization.

  • I'm happy to share references at any time, most closely related to your team type and topic area.

“Working with Jeanette has fundamentally changed how we engage on our most important decisions.”

Frazer Anderson, Partner - Vestigo Ventures

re:  User Research x Venture Diligence Training

First Round Capital

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Character Capital

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Harvard Business School

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Vestigo Ventures

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Cohart

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Fathom

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DVx Ventures

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Rumi.ai

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Sora

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HouseRx

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Primary Ventures

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United Nations OCHA

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BetterUp

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Mercantile

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RenewaFi

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40|86 Advisors

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Getro

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Sprig

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UltraSignup

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& dozens more...

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First Round Capital 〰️ Character Capital 〰️ Harvard Business School 〰️ Vestigo Ventures 〰️ Cohart 〰️ Fathom 〰️ DVx Ventures 〰️ Rumi.ai 〰️ Sora 〰️ HouseRx 〰️ Primary Ventures 〰️ United Nations OCHA 〰️ BetterUp 〰️ Mercantile 〰️ RenewaFi 〰️ 40|86 Advisors 〰️ Getro 〰️ Sprig 〰️ UltraSignup 〰️ & dozens more... 〰️

About me

My mission

  • I do so by helping build more human-centered businesses, and creating opportunities for impact and meaning for the people who power them.

How I got here

  • I've been captivated by human behavior for as long as I can remember.

    My passion for pairing psychology with impact took hold at Stanford, where I got a master’s degree in Psychology and started QuestBridge, an educational nonprofit that supplies more exceptional, low-income student talent to top universities than all other nonprofits combined.

    My 20-year career since then has spanned a wide array of companies that seek to better serve others — from early-stage to mature companies (from pre-seed stage to P&G), across the public and private sectors (e.g., UN, Uber Eats), and on 5 continents.

    I launched my consultancy in 2020, after seeing too many businesses struggle by not being user-centered from the start, and witnessing the power of applying research skills to early team – not just product – development, as Head of UX Research at Uber Eats and later BetterUp.

    I’ve since served as Expert in Residence for First Round Capital, Advisor for Character Capital, guest lecturer at Harvard Business School, and consultant for dozens more companies and VCs beyond those named.

What else I love

  • ...on foot - running, hiking, walking.

    Current challenge: walking the full Bay Area Ridge Trail.

    …how we work - I’m constantly reading about the latest behavior change theories, and how to live and work better, then coming up with new experiments for myself (or my poor husband…).

    Current experiment: building work/life design retreats and follow-up practices for us and others.

    …how others work & live - I love to travel anywhere and everywhere (who doesn’t?). There’s no greater education or thrill for me.

    Current/lifelong challenge: visit every country.